The LAVA producer organizations provide their customers with a mix of different sales systems.

The most important system to sell the produce supplied on a day-by-day basis is the auction clock. The produce supplied is classified (blocked) according to standards of equal quality, packaging and method of cultivation, and is then presented to be sold through the electronic sales system.

The various producer organisations are connected with each other through a sophisticated computer network. This means that customers located in one LAVA producer organization can buy products located in another LAVA producer organization. In this way the supplied offer is concentrated.

Buyers who physically cannot attend the sale at the producer organisation can always use the internet version of the day-by-day sales system. 

To cope with the fluctuating prices as a result of the day-by-day sales, a system of forward sales is put in place. 30% of the expected produce can be sold using fixed prices. Within this system, the number of packaging units of a certain product, the price and period of delivery are fixed in advance.