Flandria peppers lend a splash of colour to the BBQ

Summer's here! Flandria offers the trade a dazzling range of peppers in all sorts of packs. Why not display various kinds together for a sunny colour palette. Surprise your customers with tips for the BBQ and promotional deals.

Top months for Southern flavours
The pepper season got off to a flying start. The auctions are once again offering the trade home-grown quality produce. The area is increasing year on year, meaning that substantial quantities can be grown. In 2015, this amounted to a total of about 46,000 tons, with red peppers accounting for about 50%.
Peppers are available from February to December, with peak supplies from June to October. The LAVA auctions guarantee substantial levels of fresh supply every day, with peaks in July, August and September.
The LAVA auctions are expecting the following supplies every week in weeks 27-32:
• 800,000 to 1 million kg of red peppers
• 300,000 to 400,000 kg of green peppers
• 300,000 to 400,000 kg of yellow peppers

The secret of success
An efficient internal and external system to inspect the production process and the harvest guarantees that Flandria peppers meet high quality and environmental standards:
• uniform colour
• firm flesh
• fresh, glossy surface
• regular shape
• length at least as great as width
• undamaged green stalk
• fresh fruit stem with smooth cut surface
• free of tears, marks or burns.

The quality action plan (QAP) provides an answer to the challenges from the market:
• extra efforts through quality refinement
• more frequent harvesting in warm weather
• restricting damage from bruising

Unique central grading system
Peppers are graded by colour (red, yellow, green and orange) and diameter: 63-75 mm, 73-85 mm, 83-95 mm, 95-105 mm and class +105 mm. This guarantees homogeneous quality in each pack.
The default arrangement is for Flandria peppers to be packed in boxes. This quality product is supplied in various types of packaging. In bulk (E-T or Flandria boxes). The default arrangement is for Flandria peppers to be packed in boxes. Other types of packaging can be supplied if the trade so requests.

Smaller packs offer added value
And there is the great flexibility of meeting the demand for smaller packs. The auctions respond to demand for smaller packs by using smaller sizes (+85 and +75).
• duo packs (BelOrta): cardboard trays with red and yellow pepper wrapped in film
• stoplight packs (Coöperatie Hoogstraten).
Smaller packs do a good job of spotlighting the bright colour of the peppers. The summery appearance gives the product added value on the greengrocery shelf.

Optimum storage
Obviously, as a shopkeeper you will want to keep these southern vegetables at their best, so that they remain attractive.
o Always keep peppers covered to stop them drying out.
o Never place them near vegetables that give off ethylene, such as tomatoes.
o Keep them in their original packaging to prevent damage.
o Avoid excessive variations in temperature.
o Never display in the sun.
Advise customers to keep their peppers in a cool place (not in the fridge!), at 10 to 13 °C. Once unpacked, they will keep for a week, or even longer if they are left in their wrapping.

Colourful and easy to barbecue
As well as being a popular ingredient in pasta dishes, soups, meat dishes and salads, southern fruiting vegetables are also becoming ever more in demand for use on the BBQ. As a shopkeeper, you can capitalise on this new hype! Give your customers some ideas and tips. Grilled vegetable kebabs look trendy as a colourful alternative to meat kebabs. These vegetables are also super on the barbecue if you marinade them first. If your customers fancy stuffing their peppers, the best way is to leave the stalk on for a better appearance. Red or yellow peppers are easier to peel if you plunge them in hot water, pop them in the oven or microwave them. The flavour of the various peppers is very different. The green ones are more savoury. The taste of the red, yellow and orange peppers is rather sweet. Peppers as a vessel for hot or cold sauces look original.

High up on the health list
Peppers are low in calories and a valuable source of vitamins. The orange ones have the highest levels of vitamin C of all peppers. Half of a red, yellow or orange pepper provides a fantastic 65% of the recommended daily dose of vitamin E, an important anti-ageing vitamin which protects the body against heart and vascular diseases. Fibre, calcium and iron complete the picture.

Multiple selling points
The Flandria label offers the trade a whole host of plus points: fresh every day, consistent quality and guaranteed supplies through a long production period. The homogeneity in the packaging adds to the appeal on the greengrocery shelves. And there is the great flexibility of meeting the demand for smaller packs. All in all, Flandria makes the summer look very promising. 

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