Flandria earlies make Easter extra festive

The early crops have arrived! The trade can switch back to young crops, top quality and a handsome assortment. There will be adequate supplies of Belgian product available for Easter. Use Flandria early vegetables to give your greengrocery shelves a festive look.

Fresh and home-grown
The Belgian early vegetable season has just really burst into life! Nothing can beat 'young seasonal vegetables' when it comes to ensuring variety and a taste sensation. Producers are tapping into an increasing interest from the retail side in new, Belgian product and consumers are rediscovering fresh, home-grown crops. The LAVA auctions will be back with a handsome range of top-quality Flandria produce as early as March, offering a perfect appearance, freshness, flavour and fantastic health benefits! The trade can already count on ample supplies as early as Easter (depending on the weather conditions), and by April, large quantities will be available.

Which early vegetables can you expect at the Flandria auctions in the next few weeks?

The first asparagus
Supplies of greenhouse asparagus are available from early March and the growers are already providing 40,000 kg by week 12. The retail side can rely on sufficient domestic product for Easter. Asparagus is undoubtedly THE top home-grown vegetable. Flandria stands for unparalleled quality and very good flavour, and in addition, it is sustainably grown. Use this superb product to catch customers' eyes in the greengrocery display for Easter.

(Small) greenhouse cauliflowers now also available in new packaging
Every year, supplies of greenhouse cauliflowers at BelOrta increase: these are a high-quality, fresh and local product. They are of premium Belgian quality, and what makes them stand out from imported products is their even white colour, finer flavour and daily fresh deliveries. This product comes in both traditional and mini versions and is supplied in T-crates. New types of packs are also now available: the mini cauliflowers (6 or 8 units in EPS-T) can now be supplied to order individually flowpacked or in trays of 3.

Tomatoes grown under lamps
Supplies of all Flandria segments grown under lamps have been available for several weeks now. In the week leading up to Easter (week 12), the traditional versions start being harvested. The LAVA auctions then expect 500,000 kg of loose and 600,000 to 750,000 kg/week of cluster tomatoes. In week 13, this climbs to 1 million kg of both loose and cluster. The Specialties come on stream in March, and from early April there are sufficient supplies available.

Harvest of fruiting vegetables gets underway
In late February/early March, the harvest of fruiting vegetables grown under glass begins. At the LAVA auctions, the pepper season gets off to a classic start with the green peppers, and from the end of March, red, yellow and orange peppers also become available. From week 13, production of aubergines also gets going. By the end of March (Easter), there will be decent quantities available. Your customers will once again be able to enjoy these crisp 'home-grown exotics'.

Top weeks for Flandria lettuce
Cabbage lettuce and alternative lettuce varieties in the Flandria range offer the trade a handsome, high-quality product with strong selling points. Easter will see plentiful supplies, making this a good time to run some attractive offers on the shop floor. Promote Flandria cabbage lettuce as an honest-to-goodness home-grown product. March and April see supplies at their peak.

Create a special atmosphere for Easter
Be sure to include some early fruits such as strawberries in your display, and surprise your customers with healthy, delicious Belgian fruit and vegetables. Invest in product presentation and give your greengrocery section a festive Easter look. A colourful, super-fresh assortment will inspire your customers to ring the changes in their kitchens at Easter. If you can offer premium Flandria quality coupled with expert advice and personal service, you can be sure you will see a boost in your sales figures over the festive period.

About LAVA
Products
News
Contact