Flandria teams up with Lactalis
In July (weeks 28-29), Flandria ran its first special joint campaign with Lactalis, the group behind Président cheese. The aim was to get together with Flandria as a preferred partner to stimulate sales of both lettuce and cheese and gauge the scope of this type of campaign. An extensive range of packed Flandria lettuce varieties were stickered 'Free Président Petits Chèvres 100 g'. Customers buying the goat's cheeses got 100% cashback from Lactalis. The idea is that this involved both partners supplying a recipe tip: a goat's cheese salad, says Ilse Ceulemans, head of marketing at LAVA. The range of lettuces being grown in accordance with the Flandria specifications is extensive. Alongside cabbage lettuce there are varieties such as lamb's lettuce, Lollo bionda and Lollo rossa, oak-leaf lettuce, curly endive, batavia, iceberg, cos, rocket and radicchio. The strict quality label reassures customers that the lettuce is guaranteed fresh and has been grown sustainably. Delicious with goat's cheese, as the LAVA head of marketing puts it.
'Customer Day' becomes a full promotional month for Buurtsuper
The 2016 version of Customer Day promises to take a brand new approach. Buurtsuper.be is organising a full month of deals to promote local supermarkets. The campaign is being backed by large in-store posters with the slogan and campaign image 'Joining forces to build a local supermarket'. Throughout September, the special website www.dagvandebuurtsuper.be will be concentrating on the local supermarket itself. There will be a special focus on its local and community added value.
Visitors to the website can win vouchers. In addition, both partners' own websites have interesting trivia, recipes and so on.
The supermarket staff are getting a special role this year. Who will be voted the 'Superteam'? Customers can vote for their favourite superteam in their local supermarket by liking them on the website for their customer friendliness. There are prizes for customers and staff alike. On the day of the final, Saturday 24 September 2016, there will be treats in store for customers at their local supermarkets to emphasise this special personal relationship.