Flandria frisée is a herald of spring

The range of Belgian early vegetables is now steadily expanding. Flandria curly endive, a unique seasonal product, heralds the spring in your greengrocery section. This is a local product which is very attractive to the catering industry. From the end of April, the auctions can guarantee decent volumes. Specific demands from the market can be flexibly accommodated.

Available virtually all year round
Pleasant temperatures mean that fresh-looking spring vegetables are popular in the shops. Fine curly endive, a handsome home-grown product, is an essential part of the display. Frisée is grown here at home on an artisanal basis both under glass and outdoors, meaning that it is available virtually all year round. The main season runs into the autumn, with peak production between April and September. Both REO (under the Fine Fleur quality label) and BelOrta market Flandria frisée.

Unique yellowish-white heart
Growing this fine vegetable is a real challenge, because obtaining the very best quality is very labour-intensive. Flandria frisée is harvested when it is not too heavy, in order to retain its specific shape and firmness at their best.
What makes this product so attractive? Curly endive forms quite a loose head, with pale green, curly leaves with a finely serrated edge and yellowish-white heart. In order to meet the Flandria specifications, the heart of the head must be at least sixty per cent golden yellow in colour. This attractive appearance makes Flandria frisée unique.

Top quality catches the eye in the greengrocery department
Flandria quality guarantees:
• fresh product
• firm, uniform heads
• fine yellowish-white curly heart
• free from damage or green colouring
• beautifully presented

Strong selling points for the catering industry
Flandria frisée has some irresistible benefits for the better end of the catering industry, with an eye to locally sourced products: freshness, handsome plate presentation, a crunch and a full-bodied flavour. Its fresh appearance and good keeping properties are further assets.

Grading and packaging
The product is graded by quality, weight, paleness and curly shape.
Flandria applies two quality classes (both blanched and not):
• Double Extra
• Extra
The default setting for Flandria frisée is loose (unpacked) with the cut surface uppermost.
• 150 - 400 g: 10 units EPS M
• 450 - 750 g: 8 heads EPS H
• 750/+1000 g: 6 heads EPS H

Specific market demands
Selling is mostly by the clock, although more and more specific market demands are being met, such as the rising demand for prepacked product.
The commercial departments at the auctions try as far as possible to accommodate all demands from the market:
• prepacked/unpacked
• outer packaging on demand
• with a blanched heart outwards/inwards
• more or fewer units per pack
• with or without cover sheet

Careful presentation
How do you ensure that Flandria frisée retains its fresh green appearance in the shop?
• Always keep the product in its original packaging.
• As cool as possible: the ideal is 1 °C and RH of 95-100%.
• Cover the boxes in the chiller to prevent them drying out.
• Mist lightly with cold water.
• Never display in the sun.
Tip for the customer: Flandria endive will keep for three to ten days in the fridge.

Variation for fresh salads
Flandria premium quality is certainly eye-catching! This handsome product will be able to win over the most discerning of customers. Make your shop stand out with this premium vegetable with its fresh, sharp and slightly bitter flavour. Surround Flandria frisée with a colourful mix of lollo bionda, lollo rossa and oak-leaf lettuce to inspire your customers to make some lovely fresh salads. Suggest this Flandria quality product as a crunchy garnish with hot dishes. It is also an attractive convenience product in the form of pre-cut and pre-packed mixed salads.

About LAVA